“Launch of a Comprehensive Digitalization and Training Program for Moroccan Artisans at GITEX Africa Morocco 2026 to Enhance Competitiveness and Access to Digital Markets
Morocco Launches an Integrated Program for the Digitalization of Traditional Crafts
In a strategic move to accelerate digital transformation, the relevant authorities in Marrakesh announced the launch of an integrated digital offering, accompanied by a comprehensive training and support program for artisans, on the sidelines of GITEX Africa Morocco 2026, held from 7 to 9 April 2026.
This initiative is part of a national strategy aimed at modernizing the traditional crafts sector—one of the fundamental pillars of the economy—through the integration of modern technologies and the strengthening of artisans’ capabilities to meet evolving market demands.
Strategic Partnerships to Accelerate Digital Transformation
This digital offering was developed through institutional cooperation between Dar Al Sanaa and several leading partners, including Mastercard, Banque Populaire Group, and M2T.
The collaboration aims to provide an integrated ecosystem that supports artisans in joining the digital economy while improving their competitiveness at both local and international levels.
Advanced Digital Solutions to Simplify Transactions
The new offering is built around the integration of innovative technological tools tailored to artisans’ needs, particularly in the field of electronic payments, including:
- Adoption of modern technologies such as App to App and SoftPOS, enabling payment acceptance via smartphones.
- Provision of technical services, including installation, maintenance, and continuous support.
Enabling artisans to accept remote online payments.
These solutions help simplify day-to-day business operations, improve customer experience, and enhance financial transparency.
Comprehensive Digital Capacity Building for Artisans
The project goes beyond technological tools by including a training program designed to strengthen artisans’ digital skills through:
Enhancing the use of digital tools for marketing and business management.
- Improving online visibility across digital platforms.
- Leveraging artificial intelligence technologies to develop products and services.
This approach is essential to ensure the sustainability of digital transformation and deliver measurable results on the ground.
A New Driver for Economic Growth
This program represents an important step toward transforming the traditional crafts sector into an effective engine of economic development by enabling artisans to:
- Access new markets through e-commerce.
- Diversify sales and marketing channels.
- Strengthen the presence of traditional products within global value chains.
The initiative also contributes to greater financial inclusion by facilitating artisans’ access to banking services and financing solutions.
Continuous Support and a Flexible Assistance Model
The program adopts a comprehensive approach that combines both on-site and digital support to effectively address artisans’ needs. This includes:
- Organizing direct coaching and orientation sessions.
- Providing digital training content accessible at any time.
- Supporting the development of business models tailored to the sector’s specific characteristics.
Efforts will also focus on connecting artisans to the banking ecosystem to strengthen their ability to expand and invest.
GITEX Africa: A Platform for Digital Innovation in Africa
GITEX Africa Morocco 2026 is one of the leading technology events on the African continent, bringing together tens of thousands of participants and hundreds of exhibitors from around the world to discuss digital transformation challenges, particularly amid the rapid advancement of artificial intelligence technologies.
The launch of this integrated digitalization program for Morocco’s traditional crafts sector marks a significant step toward modernizing the industry and enhancing its competitiveness through the combination of technology and continuous training. This initiative is expected to open new opportunities for artisans and enable their effective integration into the global digital economy.
Source: Dar Al Sanaa, Mastercard, Banque Populaire Group, M2T – Announcement on the sidelines of GITEX Africa Morocco 2026
