…
Date: May 21, 2025
Dubai
Day 2 of the Seamless 2025 Conference, currently taking place in Dubai, discussed the most prominent transformations in the digital economy and financial technology.
The sessions and workshops focused on digital payments, shadow banking, digital identity, and cryptocurrencies, as key themes reshaping the future of trade and financial services in the Middle East and North Africa.
The workshop, “Enabling Integrated Finance: Investing in Shadow Banking and Contextual Payment Solutions,” explored the prospects for integrating banking services with digital applications, contributing to improving user experiences and developing new revenue-generating business models. Senior executives from global banking and technology institutions discussed the potential for collaboration between banks and financial technology (FinTech) companies to deliver seamless, integrated payment solutions within users’ everyday environments.
The “Connected Retail” workshop discussed the impact of omnichannel commerce on consumer behavior, highlighting the integration of physical stores and digital platforms in providing a personalized shopping experience driven by data and analytics. This contributes to enhancing supply chain efficiency and increasing customer loyalty.
In the Digital Identity track, representatives from leading technology companies discussed the importance of using smartphones as the primary gateway for activating digital identities and securing electronic payments. This enhances transaction security, provides a reliable alternative to traditional methods, and establishes a new era of trust in the digital economy.
Other sessions addressed the role of generative artificial intelligence in developing the banking sector. Speakers reviewed how behavioral analytics can be used to provide personalized financial services and improve the operational efficiency of digital banks, amid challenges related to data protection and regulatory compliance.
In a session titled “Stablecoins and Cryptocurrencies in the UAE,” experts discussed the practical uses of these currencies in modern financial systems and reviewed international experiences from Singapore and the Gulf Cooperation Council countries in adopting cryptocurrencies, emphasizing their role in promoting financial inclusion and building a sustainable digital financial infrastructure.
These sessions are part of the Seamless 2025 agenda, which aims to enhance integration between financial institutions, fintech companies, and decision-makers, contributing to accelerating the pace of digital transformation in the region.
The conference concludes tomorrow with sessions focusing on digital sustainability and future business models, amid the growing adoption of smart solutions across the region.
