The activities of the Arab Digital Economy Forum witnessed the launch of one of the most important Arab digital projects in partnership between the public and private sectors, the Arab e-commerce platform “Mahassel”, and as the first Arab digital platform in the export of agricultural crops. The platform is an integrated digital market that brings together farmers, traders, importers and exporters, and Arab supply and supply chains. and global.
Dr. Al-Khouri explained that the digital platform is the first project of the “Arab Vision for the Digital Economy” initiative, and a practical step towards realizing the concept of the Arab digital common market.
Dr. El-Khouri expressed his thanks and appreciation to the Ministry of Agriculture and Land Reclamation in Egypt for its support of the platform and its adoption of agricultural exports, noting that the platform will represent a strategic gateway to contribute to attracting local and foreign investments, support production and Arab agricultural expansion, raise productivity and competitiveness levels, and create new jobs in this strategic sector.